About The Friendly Swede

The Friendly Swede produces bags, backpacks & accessories for stylish and active people. 
We understand that bags for everyday use need to be both functional and have an attractive design. The Friendly Swede takes pride in delivering high quality products designed with love in Uppsala, together with the world’s friendliest customer service. 

With early roots in e-commerce and a history of selling on Amazon since 2011, we know what is expected of a top-class online seller. Our journey began on the global market, and after establishing in 7 countries and 3 continents, The Friendly Swedes have now come home to open up our own webshop in Sweden.

Följ med på vårt äventyr! :)
Founded in 2011, based in Uppsala, Sweden.


Should I order here or via Amazon?
For now, our webshop is open for business in Sweden. Orders are received, prepped and ships from our office in Uppsala! Our friends abroad are very welcome to shop from us via Amazon. Direct links to Amazon are available on all product pages. 

Why are you always writing in English? Are you really Swedish?   
Självklart! You might call it the Dolph Lundgren syndrome - since we've been abroad for so long, we're starting to lose our Swedish... No, but we want our global communication to be in English for everyone to understand. But we can always support you in Swedish, of course! You can also drop by our office at Dragarbrunnsgatan 39 for a cup of Lindvalls kaffe. 

How long have you been developing bags? 
We have had a fun journey selling.. well, almost everything, on Amazon. From cellphone accessories, preppers' survival kits, outdoor gear and sports equipment.. But after getting really good at bags especially, there was no turning back for us! All products launched after 2017 are within the bags and accessories field.

If something happens to my bag, will you honor your Friendly promise? 
Yes! Our customers are everything, and we always go the extra mile, above and beyond, to give you the best buying experience. In short, our bags have a generous 3-year warranty. Find all terms here. For any questions, big or small, just write to us: hej@thefriendlyswede.com 

What about the return process?
Our motto is to keep all problem-solving and return arrends completely hassle-free and smooth, so that you'll want to keep doing business with us. To exercise your 30-day return and exchange rights, contact us at hej@thefriendlyswede.com and we'll guide you from there. 

I wanna buy the other bags from the product catalog! 
Yes, awesome!! :) If you scream loud enough, our boss will allow us to rebuild our inventory room to fit a bigger part of the assortment! Contact us to make it happen! If you don't want to wait, Amazon can fulfill orders to Sweden, too.