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Privacy Policy 

Scope and Consent 

This Privacy Statement describes how we collect, use, store, share and protect your Personal Data. It applies to the Friendly Swede website where this Privacy Statement is referenced. 

Throughout this Privacy Statement we use the term Personal Data to describe any information that directly or indirectly may identify a natural person. 

By accepting the Privacy Statement you consent to our collection, use, disclosure and retention of your Personal Data as described in this Privacy Statement. 


Collection of Personal Data 

If you register for our newsletter you agree to share your Personal Data and consent to the transfer and storage of that information on our servers located in Sweden or elsewhere in the world, such as in the United States. 

We collect the following types of Information, including Personal Data, in order to provide you with the use of and access to our site to help us personalize and improve your experience and for our advertising purposes. 

When you visit our site or interact with our advertising or content, we automatically collect information sent to us by your computer, mobile device, or other access device. This information is associated with you personally only when you sign in as a registered user, and includes: device ID or unique identifier, geo-location, device type, computer and connection information, statistics on page views, traffic to and from the sites, referral URL, ad data, IP address and standard web log information 

We may collect and store the information you enter on our sites or you provide to us in the context of using our sites, applications, services or tools. This includes: 

information you provide us when signing up for our newsletter, such as email address. 


Use of Personal Data 

Our purpose in collecting Personal Data is to provide you with relevant information about our services, and to provide you with a safe, smooth, efficient, and customized experience. By accepting this Privacy Statement you acknowledge that we may use your Personal Data to: 

provide you access to our sites and the services and customer support you request; 

customize, measure and improve our services, content and advertising; 

contact you, via email, to resolve disputes, and troubleshoot problems with our services, applications or tools, or for other purposes authorized by law; 

market to you by delivering marketing materials about the Friendly Swede products. We may also Process your Personal Data to tailor certain Services or Site experiences to better match our understanding of your interests; 

respond to your requests,for example to contact you about a question you submitted to our customer service team. 

for our legitimate interests to: 

manage our everyday business needs, or 

for monitoring and analytics purposes. 


Use of Personal Data for Marketing 

With your consent obtained in a manner consistent with applicable regulations and this Privacy Statement. We may use your Personal Data to; 

deliver targeted marketing and promotional offers based on your communication preferences; and 

personalize our services and measure and improve our advertising, based on your ad customization preferences. 

We do not sell or rent your Personal Data to third parties for their marketing purposes without your explicit consent. 


Opting Out of Our Use of Personal Data 

If you do not wish to receive marketing and promotional communications from us, you can withdraw your consent for the use or disclosure of your Personal Data. 


Our Disclosure of Personal Data 


We disclose Personal Data to respond to legal requirements or enforce our policies. Such information will be disclosed only in accordance with applicable laws and regulations. 


We may share your Personal Data with: 

Service providers under contract who help with our business operations (such as, but not limited to, customer service, fraud investigations, bill collection, affiliate and rewards programs and website operations). 


Transfer of Personal Data 

We store and process your Personal Data on our servers in Sweden and elsewhere in the world and are committed to providing appropriate protection for your Personal Data where such data is transferred outside of the EEA. 

We use physical, technical and organizational security controls commensurate with the amount and sensitivity of the Personal Data to prevent unauthorized processing, including but not limited to, unauthorized access to, acquisition and use of, loss, destruction, or damage to User Personal Data. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls. 


Retention of Personal Data 

Upon your request, and subject to the provisions in this section, we will, as soon as reasonably possible, remove your Personal Data. Removal will be in accordance with applicable law. 

We may retain Personal Data if: 

it is in our legitimate business interests and not prohibited by law such as collection of fees owed, resolution of disputes, or 

if we are obliged to retain the Personal data to meet legal obligations such as compliance with member state legislation, particularly fraud and money laundering prevention, or to otherwise take actions permitted by law. 

Under such circumstances Personal Data will be kept securely and only as long as necessary. 


Your Rights 

Subject to limitations set out in EEA data protection laws, you have certain rights in respect of your Personal Data. In particular, you have a right of access, rectification, restriction, opposition, erasure and data portability. Please contact us if you wish to exercise these rights. If you wish to complete an access request to all personal data that we hold on you, please note that photo identity will be required to prove your identity. 


Contact Us 

You mayContact Usonline at any time. If your questions are not answered online: 


Data controller/Personuppgiftsansvarig 

The Friendly Swede AB 

Dragarbrunnsgatan 39 

753 20 Uppsala 

Sweden (Sverige) 

Tel: +46 (0)739 87 84 92 


Org nr: 556897-6293 

VAT-NR SE556897629301 



If you are not satisfied by the way in which we address your concerns, you have the right to lodge a complaint with the Supervisory Authority for data protection in your country.